← Customer Cases
Manufacturing AI Nurture
Manufacturer moves scattered leads into a nurture funnel
Follow-up timeliness rose from 30% to 92% after leads were centralised and prioritised.
Background
The company received plenty of leads from shows and its site, but they lived in salespeople's WeChat, follow-up was by memory and quoting was slow.
Solution
- Imported historical leads into one customer base with auto-tags by industry/intent
- Set follow-up cycles; AI reminds and suggests by priority
- Recorded quotes and follow-ups so managers see the funnel
- Profiled customers to spot high-intent accounts
Results
- Follow-up timeliness up from 30% to 92%
- High-intent spotting moved from gut feel to data
- Dormant leads reactivated into new opportunities within a quarter
